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🐶 The Ultimate Dog Food Buyer’s Guide

Introduction

Choosing the right dog food is one of the most important decisions you’ll make for your dog’s health and happiness. With so many choices on the shelves — from grain-free recipes to special diets for sensitive stomachs — it’s easy to feel overwhelmed.

Not all dogs are the same. What works for a young, energetic spaniel might not suit an older Labrador or a dog with allergies.

That’s why this guide exists: to help you navigate the world of dog nutrition and find the perfect food for your pet.

In this guide, you’ll discover:

  • The different types of dog food available

  • How to choose the right food for your dog’s age, lifestyle, and health needs

  • Common health issues that can affect feeding choices

  • Highlights of trusted brands like Skinners, Dr. John, Burns, and Chudleys

  • Tips for finding great value without compromising quality

By the end, you’ll feel confident choosing a diet that keeps your dog healthy, happy, and thriving.


Types of Dog Food

Let’s look at the main categories you’ll find when shopping for dog food.

Dry Kibble

Dry dog food remains the most popular choice for many owners because it’s:

  • Easy to store

  • Cost-effective

  • Helpful for dental health due to its crunchy texture

You’ll find dry food tailored for puppies, adults, seniors, weight management, and specific health needs.


Wet Dog Food

Wet food comes in tins or pouches and offers:

  • Higher moisture content, useful for dogs who don’t drink much

  • Strong aroma and taste, helpful for fussy eaters

However, wet food can be pricier per meal and sometimes messier to serve.


Raw Feeding (BARF Diets)

Some owners choose raw diets for a more natural approach. These typically include:

  • Raw meat

  • Bones

  • Vegetables

BARF stands for “Biologically Appropriate Raw Food” or sometimes “Bones and Raw Food.” The idea is to feed dogs a diet closer to what their wild ancestors might have eaten. Many believe raw diets can improve coat condition, digestion, and overall health.

However, raw feeding isn’t without risks. It requires careful balancing of nutrients to avoid deficiencies or excesses. There’s also a higher risk of bacterial contamination if not handled properly.

Tip: Always speak to your vet or a qualified canine nutritionist before switching your dog to a raw diet.


Grain-Free Dog Food

Grain-free diets are designed for dogs with cereal sensitivities. However:

  • Grain-free doesn’t automatically mean healthier

  • Many dogs digest grains perfectly well

It’s wise to check with your vet before making the switch.


Working Dog Food vs Pet Dog Food

Brands like Skinners and Dr. John often label certain dog foods as “working dog food.”

These recipes:

  • Have higher protein and fat levels for dogs with physically demanding jobs

  • They are usually VAT-free, which often makes them better value per bag since there is no pesky tax

However, it’s worth noting: a lot of working dog food is labelled that way mainly for tax reasons, not necessarily because it’s radically different from standard dog food.

If your dog isn’t a very active dog, these richer diets might be too high in calories and could cause weight gain. For most pet dogs, regular maintenance diets can be the safer choice.


Hypoallergenic Dog Foods

Ideal for dogs prone to:

  • Skin issues

  • Itchy ears

  • Upset stomachs

Hypoallergenic dog foods avoid common allergens like beef, wheat, or dairy. Burns is especially well known for gentle, limited-ingredient recipes.


Key Factors to Consider When Choosing Dog Food

Not all dog foods are created equal, and not every dog has the same needs. When choosing the best food for your dog, consider the following:

Age / Life Stage

Dogs have different nutritional requirements at different stages of life:

  • Puppies need higher protein and calories to fuel growth and development.

  • Adult dogs require balanced maintenance diets tailored to activity levels.

  • Senior dogs often need lower calories but additional support for joints and digestion.

Tip: When browsing our website, you can filter our dog food range by life stage [puppy, junior (adult), senior] to quickly find the best options for your dog.


Activity Level

A dog’s energy requirements vary based on how active they are:

  • Working dogs or active breeds like collies or spaniels may need higher protein and fat for stamina and muscle maintenance.

  • More sedentary dogs benefit from lower-calorie formulas to avoid weight gain.


Body Condition

Is your dog:

  • Underweight?

  • Overweight?

  • Prone to gaining weight easily?

Special formulas exist for:

  • Weight gain (higher calorie, nutrient-dense)

  • Weight control (lower calorie, higher fibre)

Burns Weight Control and certain Skinners Lite options are excellent choices for managing your dog’s body condition.


Coat and Skin Health

A dull coat, itching, or skin irritation can be a sign of:

  • Food allergies

  • Nutrient deficiencies

  • Sensitivities to certain ingredients

Hypoallergenic dog foods like Burns Sensitive or Skinners Sensitive can help support skin and coat health.

⇒Chech out our full Hypoallergenic / Sensitive Range here


Sensitive Stomachs and Digestion Issues

Some dogs have delicate digestive systems, leading to:

  • Loose stools

  • Excess gas

  • Vomiting

Look for foods labelled:

  • “Gentle digestion”

  • “Sensitive stomach”

  • “Hypoallergenic”

Limited ingredient diets or single-protein recipes can be beneficial.


Allergies and Intolerances

Food allergies can show up as:

  • Chronic ear infections

  • Constant itching

  • Upset stomach

Hypoallergenic recipes avoid common triggers like beef, wheat, and dairy. Burns and certain Dr. John products are well-regarded for dogs with food sensitivities.


Budget

Feeding your dog well doesn’t always mean choosing the most expensive food on the shelf. Factors to consider:

  • Check cost per day, not just cost per bag.

  • Higher quality feeds may be fed in smaller quantities, stretching your budget further.

  • Brands like Dr. John (Gilbertson & Page) offer excellent value without compromising nutrition.

Tip: Think of dog food as an investment in your dog’s long-term health. Spending a bit more on quality can save money on vet bills down the road.


Understanding Grain-Free vs Sensitive Dog Foods

Grain-Free Dog Food

Grain-free dog foods are recipes that exclude grains like:

  • Wheat

  • Barley

  • Oats

  • Rice

  • Maize (corn)

Instead, they often use alternative sources of carbohydrates, such as:

  • Potato

  • Sweet potato

  • Peas

  • Lentils

Good for dogs who:

  • Have diagnosed grain allergies or intolerances

  • Experience skin issues potentially linked to grains

  • Need a specific diet advised by a vet

Important: Grain-free doesn’t automatically mean “better.” Many dogs digest grains perfectly well and don’t need to avoid them. Always check with your vet before switching diets purely because a food is grain-free.


Sensitive Dog Food

Sensitive foods are designed for dogs with:

  • Delicate digestive systems

  • Upset stomachs

  • Loose stools

  • Excessive gas

  • Skin irritation linked to food

Sensitive formulas typically feature:

  • Limited ingredient lists

  • Single-protein sources (e.g. just lamb or fish)

  • Fewer artificial additives

  • Gentle fibre sources

Good for dogs who:

  • Have unexplained digestive upsets

  • Show mild food sensitivities

  • Need a gentler diet without harsh ingredients

Unlike grain-free diets, sensitive dog foods don’t necessarily exclude grains. Many sensitive formulas use gentle grains like rice or oats because these are often well-tolerated and provide useful energy.


Key Difference Between the Two

  • Grain Free = no grains at all. Good for dogs with confirmed grain allergies.

  • Sensitive = gentle ingredients, may still include grains. Good for delicate digestion or mild sensitivities.

Tip: When shopping on our website, you can use the Grain Free or Sensitive filters to quickly see foods tailored to your dog’s needs.


Brand Highlights

When it comes to choosing the right food for your dog, the brand you pick makes a big difference. Here’s a closer look at some trusted names we carry in-store and online, each offering unique benefits to suit different dogs’ needs.

Skinners Dog range

  • Best known for working dog feeds and sensitive recipes

  • Offers high-protein, high-energy formulas perfect for active breeds

  • Also makes sensitive and hypoallergenic options for dogs with delicate digestion

  • VAT-free options available for working dogs

Great choice for: Active dogs, working breeds, or those needing gentle recipes for skin and stomach health.


Dr. John Dog range

  • Best known for budget-friendly complete feeds

  • Simple, no-nonsense formulas delivering good nutrition at a lower price point

  • Options available for maintenance, active dogs, and sensitive digestion

  • Excellent value for multi-dog households

Great choice for: Owners wanting solid nutrition at an affordable price.


Burns Dog range

  • Best known for hypoallergenic and gentle recipes

  • Uses limited ingredients to reduce the risk of food intolerances

  • Ideal for dogs with sensitive skin, digestive upsets, or mild allergies

  • Also offers weight control formulas for dogs needing to slim down

Great choice for: Dogs with sensitive digestion or skin issues.


Chudleys Dog range

  • Best known for working dog and sporting dog feeds

  • Formulas tailored for active dogs who need extra energy and stamina

  • Some products include joint support for hardworking dogs

  • Balanced nutrition that’s highly palatable

Great choice for: Active breeds, sporting dogs, and owners looking for solid nutrition from a reputable brand.


Reading Dog Food Labels

Understanding a food bag label can feel like reading a foreign language. But learning how to decode it will help you choose the best food for your dog’s health and needs.

Here’s what to look for:

Ingredients List

  • Listed in order of weight, so the first ingredient makes up the largest proportion of the food.

  • Good dog foods list a clear meat source near the top, like:

    • Chicken meal

    • Lamb

    • Salmon

  • Avoid vague terms like meat and animal derivatives if you’re feeding a sensitive dog.

Tip: We’re always happy to help you review ingredients in-store if you’re unsure.


Analytical Constituents

This section shows the percentages of key nutrients, such as:

  • Crude Protein → Essential for muscle maintenance, growth, and overall health.

  • Crude Fat → Provides energy and helps keep skin and coat healthy.

  • Crude Fibre → Helps with digestion and stool consistency.

  • Ash → Represents mineral content in the food. It’s not harmful, but excessively high ash levels might indicate lower-quality meat content.


Additives and Extras

  • Vitamins and minerals listed under “Additives” help ensure a balanced diet.

  • Functional extras like:

    • Glucosamine and chondroitin (joint support)

    • Omega-3 oils (skin and coat health)

    • Probiotics (digestive health)

These can be useful for dogs with specific needs.


Feeding Guidelines

Always check the recommended feeding amounts on the packaging:

  • Guidelines are based on your dog’s weight and activity level.

  • More active dogs might need slightly more than the guideline suggests.

  • Overfeeding leads to weight gain — even with healthy food!

Tip: We’re always happy to help in-store or on the other end of the phone lines if you’re unsure how much your dog should be eating.


Marketing Terms to Approach with Care

Dog food bags often use enticing phrases like:

  • “Hypoallergenic”

  • “Sensitive”

  • “Premium”

  • “Complete”

While helpful, these terms aren’t regulated in the same way as human food marketing. Always read the ingredients list and analysis to check if the product truly meets your dog’s needs.


Budget Considerations

Feeding your dog well doesn’t have to mean spending a fortune. Dog food comes in a wide range of prices, and there are good options at almost every budget level.

Cost Per Day vs. Cost Per Bag

A feed that costs more per bag may actually work out cheaper per day if:

  • It’s more concentrated, so you feed less.

  • It provides better nutrition, potentially saving on vet bills later.

Tip: Don’t judge value solely by the bag price—consider how long the food will last for your dog.


Economy vs Premium Brands

Economy brands like Dr. John offer affordable nutrition for dogs without special health needs.

Premium brands like Burns or Skinners may cost more but often:

  • Use higher-quality ingredients

  • Have fewer artificial additives

  • Provide targeted support for sensitive dogs, weight management, or specific health issues

Think of premium food as an investment in your dog’s long-term health.


Multi-Dog Households

If you have several dogs, look for:

  • Larger bag sizes (often better value per kg)

  • Brands offering multi-buy discounts or our ⭐ Star Buys Offers

  • Affordable brands like Dr. John or Chudleys that still provide good nutrition


Tip: We’re always happy to help you find the best dog food to fit both your dog’s needs and your budget, whether you’re feeding one dog or a whole pack.


Frequently Asked Questions (FAQs)


Is grain-free dog food better for all dogs?

Not necessarily. Grain-free diets can help dogs with specific grain allergies or intolerances, but many dogs digest grains perfectly well. Always check with your vet before switching.


How do I switch my dog’s food safely?

Change food gradually over 7–10 days:

  • Start with 25% new food mixed into 75% of the old food.

  • Slowly increase the new food while reducing the old.

This helps prevent stomach upsets.


How much should I feed my dog?

It depends on:

  • Age

  • Weight

  • Activity level

  • Individual metabolism

Always check the feeding guidelines on the bag and adjust if your dog is gaining or losing weight unexpectedly.


How do I know if my dog’s food is right for them?

Signs your dog’s food suits them include:

  • Healthy weight

  • Shiny coat

  • Firm stools

  • Steady energy levels

If you notice vomiting, diarrhoea, excessive itching, or weight changes, speak to your vet or consider trying a different choice.


Should I buy working dog food for my dog?

Working dog foods are often higher in calories and protein, designed for dogs with high physical demands. If your dog istays at home with minimal activity, standard dog foods are usually a better fit.


So, what dog food is better?

There’s no single “best” dog food for every dog. The best dog food for your pet depends on their individual needs, including age, size, breed, health conditions, and activity level. Look for high-quality dog foods that list a named protein (like chicken, beef, or fish) as the first ingredient, try and avoid excessive fillers.

If your dog has allergies, sensitivities, or special health requirements, consult your veterinarian for personalized recommendations.
Remember, when asking which dog food is the best, the right food should help keep your dog healthy, energetic, maintain a shiny coat and good digestion.


Conclusion

Feeding your dog the right food is one of the best ways to keep them healthy, happy, and full of life. Whether you’ve got a lively working dog or a gentle family companion, there’s a perfect dog food out there to suit their needs.

Skinners, Dr. John, Burns, and Chudleys are all trusted brands we carry in-store and online, offering options for every life stage, budget, and health requirement.

Remember: every dog is different. Don’t be afraid to ask questions or seek professional advice if you’re unsure which food is right for yours.

Check out our shop for a wide selection of dog foods, expert help, and friendly service to keep your dog in the best of health.